How do Bud Light seltzers compete in the ever-growing market of hard seltzers
Since the release of White Claw in 2016, hard seltzers have proven to be a popular alternative to other alcoholic beverages like beers or ciders. The growth of this industry was so rapid that in 2020 the hard seltzer market was valued at over $1.8 billion, and is projected to reach $2.43 billion by 2021. As a result, the company Anheuser-Busch, owner of Bud Light, decided to implement a new product in an attempt to enter this market. The launch of Bud light seltzers featured four distinct flavors with strawberry, lemon-lime, cherry, and mango, where each can contains 5% alcohol, 100 calories, 2g of carbs, and less than 1g of sugar. The value proposition of Bud Light seltzer can be seen with their plans to implement seasonal flavors to their pre-existing line of seltzers. These flavors include Pumpkin spice, Toasted marshmallow, maple pear, and apple crisp and are a part of bud light's new "Fall flannel Variety Packs". I personally have not tried Bud Light Seltzers myse