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​​How do Bud Light seltzers compete in the ever-growing market of hard seltzers

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   Since the release of White Claw in 2016, hard seltzers have proven to be a popular alternative to other alcoholic beverages like beers or ciders. The growth of this industry was so rapid that in 2020 the hard seltzer market was valued at over $1.8 billion, and is projected to reach $2.43 billion by 2021. As a result, the company Anheuser-Busch, owner of Bud Light, decided to implement a new product in an attempt to enter this market. The launch of Bud light seltzers featured four distinct flavors with strawberry, lemon-lime, cherry, and mango, where each can contains 5% alcohol, 100 calories, 2g of carbs, and less than 1g of sugar. The value proposition of Bud Light seltzer can be seen with their plans to implement seasonal flavors to their pre-existing line of seltzers. These flavors include Pumpkin spice, Toasted marshmallow, maple pear, and apple crisp and are a part of bud light's new "Fall flannel Variety Packs". I personally have not tried Bud Light Seltzers myse...
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Marketing in the News - McDonalds

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          Mcdonald’s announced their goal of being a net-zero emission business by 2040, alongside three new 40 second advertisements that focus on reducing waste and promoting sustainability. Their “change a little, change a lot” campaign outlines some of their new implementations including recycling plastic cups into greeting cards, converting used cooking oil into biodiesel gasoline, In addition to recycling old happy meal toys to be used in playgrounds. Not to mention their plan to go even further to source quality and sustainable ingredients, by supporting farmers and suppliers. Furthermore, Mcdonald’s pledges to help 1 million people gain new skills, give job opportunities, and introduce youth workers into every restaurant by 2024 as a part of their “plan for change” movement. The value proposition of Mcdonald’s new “Change a little change a lot” campaign will likely work in their favor as they’re not only making attempts to be more sustainable within...
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Introduction Post

Hello Everyone!      My name is Ezdeen Melhem and I'm a sophomore enrolled at OSU and LBCC as a DPP student.  I currently live on campus here at OSU in Corvallis, but I'm originally from Portland. C urrently, I'm majoring in Business Administration since I'm not yet 100% set on anything yet, however, I have a couple majors in mind I feel I could see myself enjoying.  I opted to enroll in this course as marketing is one of the two majors I've considered declaring, alongside business analytics. By far the most important thing I hope to gain out of this class is the knowledge of if this could be something I see myself doing and possibly finding a career in. I took marketing classes in high school and even worked for our student store created by our ABP program (advanced business procedures). Outside of school/work, I enjoy playing basketball, hanging out with my friends, relaxing, traveling, and generally being outside. 
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